The internet is full of many useful places where you can join and share content. Quora is one of those platforms where different people connect from around the world to ask questions or answer queries by sharing their own content. In fact, Quora is the biggest question and answer community with over a half-billion monthly visits.
As a marketer, you should have a presence on Quora platform as you can boost your content marketing efforts with it. From content curation to its marketing, there are multiple ways you can use to market your content on Quora. Below we’re going to share some important tips on how you can do content marketing through Quora.
1. Curate Content Ideas
With millions of questions present on Quora platform, you have to find topics that are related to your industry. You can discover related questions or follow topics that are niche relevant. Search questions with your targeted keywords by using the search option provided on Quora.
Try to find and answer on trending topics so that your answers can be viewed more times. Find questions that have a good number of followers and views, answer such popular questions to get your content in front of most eyes.
2. Provide Authentic Answers
Content marketing is not about only promoting and selling. On Quora, you should understand that your answers reflect authenticity and actually help people. Write your answers to solve queries and help community, you can add links in the answer but do not overdo this. Adhere to Quora’s policies while writing.
Write short and use formatting options to make your answers look good. You can also add images to further increase engagement with your answers. Always put some value in your answers and content marketing will automatically work.
3. Market Yourself
Before marketing your content and business, how about marketing yourself? By marketing yourself as an industry expert and by providing a real solution to people, you will be able to create credibility among Quora readers. This will help you create a network and gain a great followers base.
Once you establish yourself on Quora, you can do content marketing in a more effective way. People will follow you and your content will be upvoted and shared by the community, this will help generate great reach and engagement.
4. Create a Brand Account
Use this Quora feature to create your brand account or company page. This is a very useful feature for many brands that have their target audience on Quora. It helps you increase your brand visibility across the platform, and you can also use it to answer brand-related queries.
Your brand page could showcase details of your product or services, and you can list top content from the blog in bio. Moreover, answering questions from the official account creates authority among your audience and also increases visibility on branded keywords.
5. Use Quora Blogs/Spaces
Another great feature for content marketing on Quora is creating separate Blogs or Spaces. You can follow different Spaces or create your own Quora Space page where you have to publish your own content. Quora Spaces can be shared across different platforms to gain more reach.
Spaces on Quora works like a blog where you publish different content. If you gain a good number of followers, it can be a great way to market your content. You can also repurpose your blog content to share it on Spaces so that more traffic can be drawn to your site.
Quora can be a great add-on to your content marketing tools as it has great potential to reach target audience. It’s a platform where marketers can execute their content marketing strategy in an effective way. Thus, do not wait and start using Quora to market your content with great benefits.