For marketers, it is very important to grow their business visibility and credibility to expand the company’s exposure and increase the customer’s base. For this, it is necessary to choose the platform that can provide the best opportunities, and “Quora” is one of them.
Quora is a question-answer platform where the user asks their queries and other users can resolve their issues by answering their questions. In this way, marketers can improve their company’s brand image. There are some key strategies that you can use to get the best conversion rate from Quora.
1. Make Your Quora Profile More Attractive
Before starting with Quora, make an attractive Quora profile. Add all the details related to your business and take the appropriate time to create it. Make sure that you are adding all the details correctly like your real name, business full name and a short intro about your company. You can also add links to your website or social media accounts to make it more trustable and to get more traffic.
By making an extraordinary profile, you can build your brand’s strong presence. Remember that your bio appears along with all your answers, so make sure that you are making it perfectly.
2. Find Relevant Topics to Get Notification
Once you have set up your profile according to niche marketing, it’s time to find out the topics you know about. For this, you can search for some relevant topics from the search bar and follow that particular topic. You can find all the added topics in the “knows about” section.
You’ll get all the notification related to that particular topic and you can also find all the questions of similar topics and answering the most of them to build a strong presence.
3. Write Valuable Answers
To get the successful results from Quora, you need to provide the quality in your content. Quality matters a lot. Try to provide value in your content and write the answer in a different way that looks different from the others. Quora follows its own algorithm and if it finds your answer valuable then your answer can get the highest position and if it is not providing any value then it is more likely to be ignored.
Before start writing answers, take an idea about what other users are using to get the maximum views.
4. Add Links in Your Answer
To promote your site, you have to incorporate relevant links in your answers. It is the best way to get the traffic on your site. For this, you only need to find the questions in which you can implement your blogs or website links in order to provide the necessary information to your viewers.
Your links should look natural otherwise Quora can delete your answers. So, it’s better to provide some relevant content with the link. It will also be useful to check the insights from time to time to determine whether your answers are enough to get the traffic and conversion or not.
5. Suggest Edits
It is one of the best strategies to attract viewers and get more traffic to your site. For this, you only need to find out the answer with maximum views and upvotes. However, it’s a challenging task because if the answer is already getting more views, no one will give attention to little updates. That’s why you need to suggest some genuine edits that can add value to the user’s answers.
In a user’s answer, you can find a “suggest edit” option in the bottom right corner. You can click on this option and suggest some edit but you can’t alter it without the user’s permission. So, after suggesting edit, the user will get a notification and if he likes your suggestion, he will accept it.
Use the above strategies to get the desired results. Quora is counted as a perfect marketing tool that gets more traffic and conversion on your website. Most of the marketers are already using Quora as their primary solution for increasing conversion. You only need to be patient to get millions of views on your answers.