6 Ultimate Reasons for Using Quora in Digital Marketing Strategy

Quora is a multifunctional channel that can be used to read and write answers to build your brand’s authority. There is a crore of people who are using Quora for reading and writing purpose. It gives you the opportunity to share your knowledge with the rest of the world. That’s why marketers are using it as their favorite platform where they can promote their solutions and drive more traffic to their site.
There are millions of active users among which you can show your brand and get an incredible advantage. If you are still not sure about using Quora as one of your primary solutions, you have to learn more about why it makes sense to come up with a Quora marketing strategy.

1. To Get the Place in Search Engine

Traffic is essential for any site and you can get it in a great way. You need not require lots of efforts. Quora is a great source to drive organic traffic. Import some relevant keywords in your answers and get a chance to show up your content in the top results of the search engine.
If your answer is relevant to the question and has some keywords in it then you can maximize your reach through the search result.

2. Find your Targeted Audience

The biggest reason for which you can use Quora is that it helps to find out the targeted traffic that can ultimate convert into your customers. Writing answers on Quora already gives a boost to your reach and also increase the credibility of your brand.
By providing the solution to the user’s problem, you can attract them and understand what kind of content is getting more views. Interested people click on your link and will try to know more about you. In this way, you can get a more targeted audience.

3. Chance to Know More About Your Competitors

For the continuous growth of any business, it is necessary to keep an eye on your competitors. Quora gives you the opportunity where you can find out what your competitors are doing to get more attention of viewers and what the users are saying about them.
You can read and analyze your competitor’s profile and use the same trick to improve your results.

4. To Get Traffic & Leads from Quora

Writing answers on Quora is such a fruitful way to improve your marketing efforts. It helps businesses to not only generate traffic but also to increase your brand awareness and to generate quality leads for your brand.
You can incorporate relevant links in your answers and get the traffic on your website or blogs. It also helps to build your domain authority by creating a combination of high-quality backlinks.

5. Help You to Gain Insights

Quora is a platform where you need not waste your money on performing surveys. Quora gives you measurable insights that help you to know what type of answers are getting more views and what type of content is giving more value to your brand.
You can view all the analytics related to all the given answers and find out how many views and upvotes you are getting in your particular content.

6. Gives Content Ideas

Quora is the best way to amplify your content. There are millions of users who share their answers with other users. So, you can take ideas from there and also incorporate the relevant link of your blog post along with your answer.
By doing this, you can market your content and boost your brand reputation. So, always provide the unique content that incorporates value in your brand.


If you want to successfully boost your business reach, you can make a strong presence on Quora. By giving more quality answer, you can earn the more reputation for your business. By doing everything in the right manner, you can take full advantage of this site and grow your business as well.

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