7 Effective Tips & Tricks of Using Quora to Build Awareness

Content marketing is the best marketing strategy that gives you the power to share your thoughts with others. “Quora” is a medium through which you can maximize your reach with the help of content. Here marketers can build their brand’s real identity to increase authenticity and build audience trust in your services.
By using this platform, you can easily aware of the major problems of users and use this information to create your future content. You only need to create a perfect Quora profile that defines your brand’s personality. Below are some tips that you can use to build your brand awareness.

1. Build a Strong Presence

Making a strong presence is necessary to get the brand awareness. For this, use the real brand name, username and a short description of your business. Try to increase the number of followers and for this, follow some spaces and topics according to your interests. In this way, you can get the notification to contribute to the community and give answers to make your presence.

2. Answer the Question in Different Way

Try to find a new way of answering to get the viewer’s more attention. Answer the maximum questions of your niche marketing and build your expertise in a particular field. Choose the unanswered or less answered questions and give your opinion about it and add a link of your related blogpost to drive the more traffic on your website. Insert images and infographics to make your content more prominent.

3. Connect with the Influencers

To get more viewers or followers it is necessary to maximize your reach. For this, you can make a connection with the people who have maximum followers or answers the questions that they are following. If they upvote and comment on your answer, then you can send them a direct message and try to make a personal connection with them.

4. Ask Good Questions

Remember that Quora is not only the platform for answering questions. In fact, you can ask questions too. Your Quora profile will also get the weight if you are asking the interesting and relevant questions. If your question is worthy, users will provide their answers with feedback. For a marketer, it is also necessary to have knowledge about good questions to get the profit in business.

5. Respond to Comments

Try to satisfy all the users by responding to their comments. Understand what your viewers are saying about your particular answer.
If someone is not convinced with your answer and showing his contradiction, then you have to reply very patiently. By doing this, you can gain sympathy and community around yourself.

6. Make your Answer Informative

The short answer gets less attention. Whatever you want to explain, explain with detail. Quorans (people who use Quora) like to see your efforts to write long and well-explained answers rather than short answers.
Make short sentences with easy to understand language. Use Bullet points, bold and Italic features to highlight the key points of your answer to get the huge number of views that ultimately help to build brand awareness.

7. Study the market

Quora provides you the platform where you can study the whole market and know about your competitors. This gives you the opportunity to look at other user’s questions, answers, comments, upvotes, and downvotes.
You can take the idea with this and plan your strategy according to this data.


Quora is a huge platform that significantly use to make brand authority and to build brand awareness. You can use the above-mention tips to increase your brand awareness to get the maximum traffic.

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