We know that Quora is a great place for people to ask their questions and get answers. As a marketer, we used to answer questions to generate traffic or sales for our business, but did you know that you can also use advertising on this platform to target your audience?
Since its start, Quora platform is growing steadily and they decided to monetize it by launching Quora Ads for businesses. If you want to leverage the power of this platform via boosting your sales and conversions, then you should create a Quora Ad account. Below we are sharing the steps you can use to set up your first Quora Ad account.
1. Sign Up for Ad Account
To use Quora Ads services for your business, you have to create an ad account first. Go to Quora business portal and sign up for your ad account, it will need some basic information to fill. Once you signed up successfully, you can access Ads Manager.
2. Set Up Account Information
Your next step is to complete the account set up by providing the necessary information. You should fill the required details like the name and address of the business, your currency, billing details, etc.
3. Manage Dashboard
The Ads Manager dashboard provides you insights on the performance of your campaigns. You will be able to see various metrics for your ad campaigns over the last 7 days. It allows you to instantly check performance details on the running ad campaigns such as impressions, clicks, and money you spent.
4. Campaign Objectives
Before you start a campaign, you have to choose the campaign objective. There are four types of objectives available to choose on Quora. “Conversions” objective is more focused on optimizing your ads for conversions rather than clicks.
“App Install” objective is for mobile users to install your app or game. “Traffic” objective lets you drive more traffic to your website. “Brand Awareness” objective is for creating awareness of your brand among the audience.
5. Create an Ad Campaign
Now you can start with creating a new ad campaign on Quora. You have to put basic details like the name of campaign and then select your campaign objective. Note that you cannot change campaign objective later, so choose it wisely. After selecting objective, few more fields appear which you need to fill.
6. Set Your Budget
The next step is allocating a budget to your Quora ad campaign. You can either provide a daily maximum budget in which amount spent on a per-day basis or you can put a lifetime budget which is the total amount you want to be spent during the duration of campaign.
7. Create an Ad Set
Now, this is the section where you set the targeting and bidding for specific ad sets. By creating an ad set, you can optimize multiple ads and target audiences based on topics. You need to select topics as per your keywords which you use with your products, services or brand. Select all the keywords as this will help you reach the target audience.
8. Create & Run Your Ad
Finally, you can now create an ad and run it on Quora. You need to put information like headline, description, website URL, CTA, etc. to create the ad. Optimize your ad based on keywords, location, etc. to reach more people. You must preview the ad before you run it.
It’s a great strategy to run ads on Quora if you want to reach your target audience and promote your business. Quora for business provides various great options to easily run ads and grow your business. Therefore, you must create an ad account on Quora and try creating ad campaigns.