Many consumers are looking for physical activities online.
People search for anything from local restaurants to branded stores, to specific company details such as times and distances.It is not surprising that Google Maps is one of the main search engines. People want to look for what is relevant. They want me to be close to where I am or where they think they are.
Google Maps has revolutionized the online marketing world by focusing on the number of search results offered to users. His list has gone from seven results to just three, in an attempt to improve the user experience.This makes the Google Maps marketing experience more competitive. Getting a list of the first three is very favorable, and not really easy.
However, the most important thing is to understand how to drive traffic to your company through Google Maps. Here are some tactics to create a solid marketing strategy for Google Maps.
1. Start with Google My Business
To get a listing on Google Maps, you must do this with a Google My Business account. Do not do one to go to another. Take the time to put the page of your business right. Align your Google My Business with other online marketing efforts. You will thank him later.
Is the brand consistent on this platform and on Facebook, Instagram, Twitter, etc.? Think about colors, profile pictures and messages. Everything must be combined for the consumer.
To get the best search results, do not stop here. Familiarize yourself with Google My Business settings and data. You’d be surprised at how well Google is aware of your consumer and how much you’re able to reach that audience.
2. The More Details, the Better
The more information you provide, the easier it will be for Google to inform consumers about your business. Google Maps marketing works best when it offers more than one place. Download your opening and closing times. Add a link to your website.
The most important thing is to make sure that your business location is verified with Google. To do this, the usual method is to respond to the postcard that Google sends to your PIN. In some cases, you can qualify for a check by e-mail or phone, which is faster and easier to do. Details can also come from other sources.
Your next potential consumer may view other websites and links. Be sure to add as much information as possible (complete address and contact information) to these areas. This increases the chances of your business appearing in the right places.
3. Use a destination
Google Maps displays results that are relevant to the location from which the search originated. When a consumer plans in advance or is not yet in the area, he will use the destination places. Target locations are popular places in the city where consumers tend to reunite. Think of the center, shopping centers or popular streets, etc.
Proximity is important. The better you understand the critical points in your area, the better you can define them online and find consumers who might otherwise arrive.
4. Use advertising words to benefit your cards
There are a few reasons why Google My Business offers text and map ads. Everything can work hand in hand; you just have to know how.
Google Maps marketing can greatly benefit from this offer in the right keywords. Like the way Ad Words works for PPC ads, specific tools are available to promote your business on Google Maps. Map ads appear before Google My Business listings. Most business owners know Ad Words, but do not take the opportunity to create specific ads on Google Maps. Do what your competitors can not do to get the results they will not get.
5. Add photos to your list
You can define an option for last-minute lunch or a beverage plan based on the quality of the environment and food through an image. Do not lose your shot. Download everything that can visually define your business. Location photos are important, but they also take into account items such as staff images, a snapshot of a day or normal rush hour and even the logo or social media.
It is important to note that the default external view will be Google Street View. These images may sometimes not be clear or inaccurate depending on the recent date of your activity. You cannot directly edit the image provided by Google, but you can move the pin a bit in the profile. This allows Street View to create a new image, which could be better than the first.
Another option is to hire a photographer to create an internal visit. Instead of the “see” option in Street View, consumers can “see inside” the path they have created for them.
6. Remind consumers to review
Reviews are another aspect of your Google Maps marketing strategy. Good reviews can make or break consumer decisions on any platform. It encourages people entering the door to leave a good review. This will strengthen trust in those who are still looking online. Every happy person counts when Google uses a 1-5 star rating system. The good news for new businesses is that you only need an opinion to earn your stars. So make sure you do it right the first time!
In case of bad reviews, there is no way to eliminate them, but you can respond to try to repair the damage.
7. Do not underestimate the use of Google Maps Marketing.
This should be obvious. Google Maps marketing literally encourages people to get started. It involves them enough from your smartphone or desktop to bring them exactly where you are.
With the right marketing strategy, Google Maps can be as important as advertising campaigns and social media campaigns. If the message is consistent (as it should be) the joint use of different strategies can increase the chances of being found. The more information you send, the more likely it is that the next customer will recover it. Make it easier for them to find you and you’ll be surprised how many people walk through the door.
Put the advice in place.
Request your physical position in the online world. Create ads to promote your site to potential consumers watching on the screen. Add a personal touch and make sure your information is accurate, so be prepared to grow into your reference point.