Every blogger aims to get traffic as well as build authority into the website. If you want to drive traffic into your website, then Quora is a great place to start. Let us explain to you how.
A Brief Introduction to Quora
Quora is a question and answer network that enables you to help others on any topic. It is by far the biggest Question and Answer platform on the internet. As the name suggests it is a platform where users post their questions and other users answer them.
As you can see in the image, it is a great platform for the bloggers where they can showcase their ideas as well as expertise that help them to get the attention of the audience. Not only this but they can also get insights from experts in any industry.
Why Should You Use Quora to Generate Traffic?
Following points will show you why you should check out Quora to promote your blog:
Boost Website Referral Traffic For Free
Firstly, you need to understand what referral traffic is? It is from users who come from other websites by clicking the link of your website. One of the biggest benefits of referral traffic is it is completely free. You don’t have to pay a single penny to drive traffic through this.
Yes, Quora does have an option on ads through which you can drive more traffic. Having said that, let us proceed to the next benefit.
Drive Traffic Through an Ad Campaign
There is another option to drive traffic for your blog in Quora known as Quora ad campaign. The ad campaign will help your website or brand appear to the other users who are following the same topic. There are also high chances to get a maximum number of clicks if you have a perfect strategy.
Laser Targeted Content Promotions
The benefits don’t end here. You can also hyper-target your content promotion on Quora to any user as per your choice. It is very easy to do.
All you need to do is to click on the menu. There you can view the Stats and Log page of a question that you would like to answer.
When you click on to the button, you will get to see the entire details of that particular post that includes the date and name of the person who posted the question on Quora.
Most of the Quora users make sure to include their professional details on their profile. By doing so, it will help them to get high-quality leads. Isn’t it amazing?
To Promote Other Types of Content
In Quora, you can also add images, links, videos as well as your social media handles along with your answers.
This can be a great option if you want to showcase your videos, infographics, and eBooks that can drive the attention of the Quora users.
It is very important to be active on Quora if you want to build your brand authority. You need to have to post answers on various topics but if you are regular on Quora, it will help you to attain that position. Yes, it’s not overnight stuff. But being active by providing quality information will eventually help in the future.
Get Exposure Through Guests Posts
We all know the importance of guest blogging for website promotion. What if you can do the same in Quora? Yes, Quora indeed have this option for bloggers.
Most of the bloggers, digital marketers, and various brands avail the benefits of Quora through the content promotion
If you showcase your expertise by offering unique and genuine answers to the readers, it will automatically grab their attention. Not only this but you also have an option to interact with readers by commenting. This way you can get a lot of exposure.
A Platform with Unlimited Content Ideas
It becomes really challenging for every blogger to come up with unique contents all the time. Well, need not to worry, Quora is a one-stop solution for all your problems. The platform has lots of content ideas that you can research with.
When you click a single question, you will get to see lots of related questions on the same topic. Among which you can select one for your next blog post.
You can even do it on yourself. Just go to the search bar and start typing a long tail keyword. As soon as you enter the keywords, you will get to see some suggestion next to the search bar. This allows you to discover a new title for your next blog post.
How to Get Traffic From Quora?
So as you came to know the importance of Quora to drive traffic into your website. Now it time to get started with Quora marketing.
Following steps will show you how you should use Quora to get maximum traffic.
Create Your Quora Profile
To get started with Quora, you need to sign up first. You can do the same by connecting with Facebook or Twitter.
If you do not have Twitter or Facebook, then you need to create your profile by signing up with email.
Here you have to put your First Name, Last Name, Email, and Password. Also, you need to confirm that you are not a robot and finally click on to the Sign-Up button.
Choose the Right Interest
Now as soon as you create your Quora account, They will ask you to select your field of interest. You need to select a minimum of 10 topics before the completion of your registration.
The interests that you chose will be added to your Quora feeds. This is one of the great ways to find new connections who are interested in the same subject you are.
Start with An Attractive Profile Bio
Like any other social media handles, you need to have an awesome bio to build a strong presence on the platform.
However, doing this is very simple. You need to follow some basic steps:
- Adding your name
- Uploading a profile picture
Having said that you specifically need to pay more attention to filling your bio as well as credentials.
The description that you wish to write should not be too long similar to an article. It should easy to understand, cohesive and straightforward.
It’s not that tough to do. You just have to put about your profession, what you like to do, your hobbies, point of interests and years of experience. Along with that, you can also attach links to your website as well as social media handles.
Your Quora profile should contain all set of record of your credentials. You can get all these on the right side of your Quora profile.
If you are working under a particular company, make sure to select the official Quora topic for your company. You need to know that Quora does not have business pages. So companies use them as topics from which users follow or make discussions.
Make excellent content research
Once you are all set with your profile, its time to work. Quora is a platform with a chain of content ideas that most of the audience wants to read.
Needless to say, some questions do not get much attention at all. The main trick you need to do is to answer to the posts that have lots of followers. Here is where you need to do research to use the platform efficiently.
Just click on to the topics and then go to the Answer tab.
This where you need to use your skill. Try to answer those questions with a minimum of five followers and one to two answers. The less the number of answers the more will be the chances of getting upvotes.
Use those question through which you can create an informative article
Then you need to research specifically some question where you can create a full-fledged content. If you already have a blog post on the same topic then you can post it. But if you do not have one, then you can write in the form of an answer that the users are in search of. You can also create listicles, however, it totally depends on the questions.
Write an insightful and cohesive content
After your content is ready, next you need to make it more impactful by adding images. The answers that have images or videos immediately get the attention of the readers.
Make sure to write like a pro. You should not forget the fact that Quora is also becoming competitive due to the increase in the number of users.
Write in such a way that is easily understandable. Try to breakdown into sections. Add bullet points. Be direct and straightforward and maintain the readability.
Last but not least, there is an option where you can add the links. This will enable the users to directly redirect into your site. But be sure you do not make your answer spammy by putting lots of links.
Quora can be the best addition to the marketing strategy of any company. We all know that there are lots of tips and tricks through which you can improve results. But the point is you need to stay in line. We advise you not to spam Quora. If you do this, Quora will ban your profile. There are many digital marketing strategies available among which Quora is one such approach to get maximum traffic. You need to:
- Make your audience understand your content better.
- Stay regular and consistent.
- Utilize your profile as much as you can to increase your visibility.
- Spend your effective time to choose questions that can help you to get views and drive traffic to your site.
We hope this article is helpful to you. We also hope that you will love our Digital Marketing Institute. Our team works our best to make our students learn about various digital marketing strategies. If you have any query, please feel free to get in touch with us.
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