By Neil Patel
Businesses live and die based on leads.
Without leads, no one converts. Without conversions, no one pays. Without payments, your business dies.
But generating leads is easier said than done.
Social media requires a lot of attention, and banner ads don’t really work very well these days.
So what’s the answer?
For some of you, Quora might be your next best lead-generation hack.
As of March 2016, the platform was up to 300 million monthly unique users.
But, I don’t want to assume that you’re familiar with the platform.
Maybe you’re new to Quora or have never even heard of it.
So let’s take a moment to talk about exactly what Quora is.
What is Quora?
Quora is kind of a social media platform, but it’s far different from most.
Quora is similar to Twitter in that you can follow other people, but it isn’t nearly as free-flowing.
It’s similar to Facebook because you can interact with other people, but not through direct messaging.
Quora’s individuality is what makes it so effective for lead generation.
In its most basic form, Quora is a social media platform for asking and answering questions.
You can play on either side of the coin. You can ask questions you would like an expert to answer or you can answer questions that other people have posted.
For lead generation, you’ll play the part of the expert more than the asker.
Starting to see why the platform is so effective for driving traffic and leads to your website?
It allows you to interact with your customers and prospects, answer their questions, and communicate with them in a way that no other social media site does.
But those are just a few reasons.
Here are a few more.
Why is Quora Good For Lead Gen?
Yes, Quora allows you to communicate with your customers.
But it’s more than that.
After all, you can communicate with your customers in a lot of different places.
Email, Facebook, and Twitter are just a few ways the Internet allows you to contact your prospects.
However, there’s something that Quora offers that helps it stand apart from the other platforms.
Namely, it’s the ability to interact with prospects and customers in a place where they are asking the questions.
While email, Facebook, and Twitter all have notoriously low click-through, open, and response rates, Quora doesn’t.
On Quora, the consumer starts the interaction rather than your business, which means that they are already invested in the conversation.
On Quora, your prospects and customers are already asking questions — questions that you have the answers to.
Source:: Kiss Metrics Blog
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This content was originally published here.