This Quora marketing case study is written by Rishabh Dev, founder of Mapplinks, growth marketing consulting company.
I become a top writer on Quora within 30 days for the niche ‘Growth Hacking’. In this article, I will share the exact step-by-step Quora marketing process I followed to get there.
I believe in trusting the process to achieve scalable growth results.
As Featured on Entrepreneur.com
The Quora marketing process you’re going to learn now has been featured on Entrepreneur.com. Here’s the link where you can read their feature article. However, the complete process is only available here and on Mapplinks Academy.
Ranking as a Top Writer on Quora
The goal of this growth experiment was for me to rank as a top author for ‘Growth Hacking’ on Quora. I wanted to run some experiments to find the best and fastest way to do this without having to answer hundreds of Quora questions.
Though this might be considered a vanity metric if you look at it from the surface, Once you get into the depth, you’ll find how it’s helpful in driving visibility as well as traffic to your product or service.
It’s a great metric to build awareness as well as acquisition.
You can learn here about all the metrics and the A3R3 funnel for growth marketing.
You can find me on the top writers section in the screenshot here. Noah Kagan, who I’m a big fan of, is also on the list.
Learn my secret Quora Marketing process
Let’s learn the step-by-step quora marketing process together! The first thing you need to do to head to Quora.com.
Step 1: Select A Topic
Make sure you choose a topic that gets a good number of questions but not a lot of competition for the top writer positions. For example, if you’re a fintech startup, don’t choose finance but rather pick financial technology first. This will also get a narrower target audience or early adopters. I will continue with the fintech example for the rest of this article.
Step 2: Explore The Top Writers
In Step 2, I really want you to freak out and stalk all the top authors in your target niche. See how they’ve written their bios, Read the questions they answer, Understand their answer formats, Calculate the average length of their answers, Check any links they’re including and what kind of images they’re including, if any. I found fintech answers to be plain text with a few bullet points here and there.
Step 3: Scrape Their Answers!
Now, it’s time to have some fun. In this step, I want you to scrape all the answers they’ve written into a sheet or Excel. First, scrape only the writers who have the highest ROI answers. For example, referring to the screenshot in Step 1, you can see that Victoria has written 115 answers with only 2003 views & Andrii has written only 8 answers but he’s got 2101 views.
Note that you don’t need to write code to scrape websites. I have a web scraping course here for you that’ll teach you how to scrape websites within 2 hours. You can use my scraping hacks to scrape not just Quora results, but also contact information of companies, social media websites like Facebook, Twitter & LinkedIn, product catalogs, ecommerce websites, and directories. The course usually costs $129 but using the link below you can get it for just $49 – LEARN WEB SCRAPING HERE.
Step 4: Move to Excel or Sheets
Using one of my scraping methods, you’ll be able to generate an Excel (or Google Sheet) immediately of the scraped answers along with the ‘number of views’ field from the scrape. You should also scrape the URL of the Question in the same scrape job.
Step 5: Shortlist Questions & Write Answers
The best way to execute this step is to do it in batches. Make the first batch of the top 10 questions that drove the maximum ROI for the top writers and answer them. Once you have the answers and since you already have the question URL on your scraped sheet, go on the link and post the answer.
Include a link where it’s a useful reference for the answer. Make sure you don’t include the same link in all your answers. Also, make sure that you don’t spam your answers with links all over the answers.
Here’s a simple example of including a link:
Like any well-executed growth experiment or campaign, you should be excited to hit analytics time! This is when you start seeing the results. In the case of the Quora marketing experiment, I’d give it a few days and my first 30 answers before I started tracking the results.
In this case, you should measure both the link clicks as well as your position on the top authors’ list. The key metric that drives your position will be the total of the answer views you’ve got. So keep an eye and focus on improving that – it’s your real north star for this experiment!
This is the exact process I followed to rank as a top author on Quora. I wish you all the best with your Quora Hacking experiments!
And to get more such content and case studies, you can sign up on Mapplinks Academy and I’ll keep you posted with all the new growth experiments I’m executing.
This content was originally published here.