Quora Paid Advertising – All About Quora Marketing –
Quora is an informative platform where people ask questions and reply to answers. Similar to reddit, Here in Quora too upvoting matters. The more people upvote your answer the more exposure you will get.
In Quora, Below can be done:
- Publish content like you would with LinkedIn’s publishing platform.
- Target your questions to specific Quora users to collaborate with industry influencers.
- Spend money to get your questions in front of more people.
Quora is one of the best platform for awareness and online reputation. In this platform you will get:
- Good Reach
- Search Visibility
- High Quality Traffic
- Insights to your Audience.
Creating Quora Profile :
Excellent Profile is essential. As people gonna see who you are and which profile you belongs too. In quora Brand Profiles can’t be made, only individual profiles can be created.
When you answer a question, 30 characters from your profile show up there. So that means first 30 characters are super important and valuable. Its recommended to add you company name so that people will come to know where you come from.
A Complete Profile makes you more credible when you answer. Other Details need to be added in your profile are:
- Your interests:
- A detailed “About Me” section
- Your employment and education credentials
- Your Current Location
- An attractive profile picture.
Paid Advertising on Quora Advertising – Quora Marketing
Now one can advertise on Quora using Ads Manager in your Quora Platform. You need to simply login into your Quora Account. And Click Create Ads option in your profile.
When you navigate to Manage Ads page. You will be see below 4 sections:
Let’s Start with Step by Step How to Set up Quora Ads:
Step 1 : Click on Create a Campaign :
4 Objectives options will be available and then you can select 1 at a time :
- Conversions : Send users to your website or to a landing page where you would like them to complete an action.
- App Installs : Send users to the download page for your mobile application.
- Traffic : Send users to your website or to a landing page.
- Awareness : Get more users to see and engage with an answer on Quora.
Once you have enter data in the fields, selected the objective and set the budget. Kindly note one can set daily as well as lifetime budget to the campaign.
Now it’s time to set up Tarketing:
Below targeting option will be available in the platform:
After making selection from above. One need to fill below required fields and then create ads:
Creating Ads is very simple. Three Types of Ads Formats are available:
- Text Ads
- Image Ads
- Promote an Answer.
One can create any type of ad, multiple ads for 1 Campaign of any objective.
Below is the eg of Text Ad which we have created and tested:
To track how your ad is performed one can set up pixels and conversion events and then from insights can measure : which ad performed well, which campaign is performing well, from which location the leads are coming etc..
In our next blog post, we will discuss in detail about Quora Reporting and Insights. So Keep reading…
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This content was originally published here.